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After working years upon years in the fashion industry, long-time friends Mahyar Karoubian and Mads Fogh decided to take on the challenge of creating their own brand in the year 2018. Since then, Mahyar has taken full responsibility for the brand implementing a new head of design, and brand director to further build the brand, presenting their first collaborative collection as a team in the spring of 2021.
Lead by the head of design Philip Johannesen, the brand itself focuses on offering timeless and uncompromising designs which combine business wear with casual streetwear to ensure both aesthetics and comfort. Striving to craft garments in the best quality, and deeply focused on the traditions behind the craftsmanship and technical finishes, designer Philip Johannesen hopes to craft designs made to last and gain beauty by age.