About MONCLER GENIUS
Named after the year in which the famous luxe skiwear label was founded in the Haute Savoie mountains of the French Alps. The 1952 collection revisits and reinterprets the type of brand signatures that make Moncler the iconic, fun, and eye-popping theatrical label we know it is. The Moncler Genius project was the brainchild of Moncler CEO and Chairman Remo Ruffini, who famously continues to lead the brand to continued success.
Creatively driven by Sergio Zambon for the menswear division of 1952, the collections are dominated by two of the label’s icons: the logo and the puffer. Moncler’s signature jacket is reapplied in bright and glossy vitamin colourways and if it’s not colour-blocked, the remaining pieces are swathed in mosaic patterns, Navaho motifs and, referencing Moncler’s skiing heritage