About All Blues™

All Blues, a Swedish jewelry brand known for its minimalist designs and sustainable craftsmanship, was founded in 2010 by two childhood friends, Fredrik Nathorst and Jacob Skragge, in Stockholm. The duo, with a shared passion for design and creativity, sought to create a brand that combined the simplicity of Scandinavian aesthetics with high-quality, handcrafted jewelry.

From the beginning, All Blues distinguished itself with its focus on clean, sculptural designs that reflected the founders' love for architecture and modern art. The brand's name, "All Blues," was inspired by their interest in music, particularly the jazz standard by Miles Davis, and the idea of crafting pieces that resonate with timeless appeal.

Their first collection, a series of unisex pieces made from locally sourced materials, quickly caught the attention of fashion insiders and design enthusiasts. Each piece was handcrafted in Stockholm by skilled artisans, emphasizing the brand's commitment to quality and local production. This attention to detail and craftsmanship became a hallmark of All Blues, setting it apart in the competitive world of jewelry design.

As the brand grew, Nathorst and Skragge continued to push the boundaries of jewelry design, experimenting with bold shapes and textures while maintaining their minimalist ethos. Their collections often draw inspiration from natural forms, art, and everyday objects, reinterpreting them into wearable pieces of art. The use of recycled silver and gold further underscores their dedication to sustainability, aligning with the growing demand for ethically produced luxury goods.

All Blues' reputation for innovative design and sustainability has earned it a loyal following, not just in Sweden but internationally. The brand's pieces have been featured in prestigious fashion publications and worn by celebrities, further cementing its status as a leading name in contemporary jewelry.

Today, All Blues continues to evolve, staying true to its roots while exploring new creative directions. The brand's commitment to craftsmanship, sustainability, and timeless design remains at the core of its identity, making All Blues a distinctive voice in the world of modern jewelry.