SALOMON

Salomon, founded in 1947 in Annecy, France, is renowned for its innovative outdoor sports equipment and apparel, specializing in skiing and trail running.

SALOMON

About Salomon

Salomon, a French brand founded in 1947 in the alpine town of Annecy, was born out of the passion of François Salomon and his family for skiing and the outdoors. Originally, Salomon specialized in producing saw blades and ski edges, but its real breakthrough came in the 1950s when the company pioneered an innovative ski binding that replaced traditional leather straps with steel components, offering better safety and control for skiers. This innovation laid the foundation for Salomon’s reputation as a leader in technical advancements for winter sports equipment.

In the 1970s, Salomon continued to push boundaries with the release of the first fully automated ski binding, the Salomon S912, which further revolutionized the skiing industry and solidified the brand’s dominance in ski technology. By the 1980s, Salomon had become the world’s leading ski binding manufacturer, and the brand expanded into other ski-related products such as boots and eventually skis themselves.

In the 1990s, Salomon made a bold move by entering the hiking and trail running markets. Their expertise in technical design, honed through decades in the skiing industry, translated seamlessly into the development of high-performance footwear. The launch of their trail running shoe line, particularly the iconic Salomon Speedcross series, gained a global following among trail runners and outdoor enthusiasts for its lightweight construction, excellent grip, and superior comfort on rugged terrain.

The brand’s expansion into outdoor sports equipment beyond skiing—like hiking boots, running shoes, and apparel—helped Salomon grow its reputation for innovation and technical prowess. Their trail running shoes became synonymous with durability and cutting-edge design, and Salomon established itself as a key player in the rapidly growing trail running and hiking markets.

In recent years, Salomon has successfully bridged the gap between high-performance sports gear and streetwear, with its footwear gaining traction in fashion circles for its sleek, functional aesthetic. The brand’s collaborations with designers and fashion labels have brought its technical heritage into the realm of lifestyle footwear, further expanding its influence.

Today, Salomon remains a leader in both winter sports and outdoor performance gear, continuously innovating with advanced technologies and maintaining its commitment to craftsmanship. From the mountains of the French Alps to urban streets worldwide, Salomon’s legacy is built on a foundation of innovation, durability, and a passion for the outdoors.