retaW

retaW is a Japanese brand renowned for its distinctive fragrances and grooming products, founded in Tokyo in 2009 by Hiroshi Fujiwara and Murakami.

About retaW

retaW, a Japanese fragrance brand established in 2009, has carved a unique niche in the realm of scent creation. The name "retaW," derived from "water" spelled backward, embodies the brand's ethos of imbuing its fragrances with a sense of refreshment and rejuvenation.

Initially renowned for its innovative blend of traditional Japanese aromas and contemporary influences, retaW swiftly gained acclaim for its exceptional craftsmanship and meticulous attention to detail. This dedication to quality garnered a devoted following both domestically and internationally. 

Expanding beyond fragrances, retaW broadened its product range to encompass an array of lifestyle goods, including body care essentials, home fragrances, and accessories. Each item is thoughtfully designed to reflect the brand's commitment to excellence and innovation. 

retaW's success extends beyond its product offerings, encompassing strategic collaborations with artists, designers, and brands to produce exclusive collections and limited-edition releases. These partnerships underscore the brand's position as a trailblazer in the fragrance and lifestyle sphere. 

Today, retaW remains steadfast in its pursuit of excellence, staying true to its founding principles while embracing opportunities for growth and creativity. With its unwavering commitment to craftsmanship and innovation, retaW continues to captivate fragrance enthusiasts worldwide, solidifying its status as an esteemed brand in the industry.