HARRESØ is a concept store born from passion, creativity, and a lifelong connection to fashion. Located in the heart of downtown Kolding in Denmark, it was founded in late 2015 by brothers Kristian and Søren Harresø, who turned their shared vision into reality. After years of working in the fashion industry, they decided to create a space that reflected their personal style and passion, blending fashion, culture, and lifestyle into a carefully curated universe.

From the start, HARRESØ has been about more than selling clothing. It is a space designed to inspire, connect, and provide a truly personal experience. Kristian and Søren, along with their close-knit team—affectionately known as their “family”—personally welcome every visitor, ensuring a warm and memorable shopping journey.

At the core of HARRESØ’s philosophy is the emphasis on relationships, both with customers and the brands they feature. The store offers a meticulously handpicked mix of emerging designers and established international labels, chosen for their quality, innovation, and resonance with the brothers’ aesthetic values. This balance between contemporary trends and timeless craftsmanship defines the unique identity of HARRESØ.

As HARRESØ continues to grow, Kristian and Søren remain committed to evolving the store’s identity and sharing fresh sources of inspiration. More than just a store, HARRESØ is a dynamic hub of creativity and culture, offering customers not only fashion but a meaningful and personal experience.

Nestled in the heart of downtown Kolding, this store is a labor of love meticulously designed by the brothers. Throughout the creative process, careful consideration was given to the natural construction of the building, resulting in a space that seamlessly blends with its surroundings.

In close collaboration with skilled local carpenters, the brothers personally conceptualized and designed the furniture, shaping a distinctive universe that authentically mirrors their vision and aspirations.

Distinguished by the prominent use of concrete, galvanized steel, and birch wood, the store boasts a unique aesthetic characterized by deconstruction detailing, harmoniously fused with clean lines and industrial nuances.

Each brand takes center stage within the store, with only one of each item elegantly displayed. The intentional curation not only emphasizes the uniqueness of each product but also serves as a wellspring of inspiration for visitors.

Constantly evolving, the store is a dynamic space where change is embraced. Brands gracefully shift locations within the store with the changing seasons, providing a fresh and engaging experience for patrons on every visit.

A collaboration with Copenhagen based creative direction and production studio MODERN-DAY architect.

At HARRESØ, every visual element is designed to reflect our unique concept and vision. To achieve this, we work closely with MODERN-DAY architect, a Copenhagen-based creative production and direction studio specializing in photography, videography, and graphic design.

Founded in mid-2022 by a former HARRESØ team member, MODERN-DAY architect plays a vital role in shaping our brand’s visual identity. Their photography is at the heart of this collaboration, capturing striking, story-driven images that showcase our products, spaces, and ethos with precision and artistry. Each photo is more than an image—it’s a narrative that immerses viewers in the HARRESØ experience.

In addition to photography, MODERN-DAY architect creates videography, branding, and promotional materials, ensuring every visual aligns seamlessly with our aesthetic and messaging. Their expertise guarantees a cohesive and compelling representation of HARRESØ across all platforms, helping us bring our vision to life and leave a lasting impression.