new balance

New Balance, founded in 1906 as the New Balance Arch Support Company, has evolved into a renowned global brand recognized for its innovative athletic footwear and commitment to domestic manufacturing.


About New Balance


Headquartered in Boston, Massachusetts, New Balance was initially named the ‘New Balance Arch Support Company’ when it was established in 1906. Creator of athletic footwear and apparel, the brand is unique for providing trainer styles of varying widths and markets their shoes for being worn by dads in Ohio and supermodels in London. New Balance stays true to its British and American roots, labelling selected sneakers manufactured in their British and American factories with ´MADE IN THE UK´, as well as ´MADE IN THE US'.  The Boston-bred sneaker brand takes pride in maintaining six American factories, responsible for constructing its most popular kicks, such as the 574 and 999. These minimalist silhouettes allow for unique colourways and creative collaborations, breaking the barrier between dad shoe and fashion stable item.