About New Balance

New Balance has a rich history that dates back to 1906, when it was founded in Boston, Massachusetts, by William J. Riley, a British immigrant. Originally known as the "New Balance Arch Support Company," it started by selling orthopedic products and arch supports designed to improve shoe fit and comfort. Riley's inspiration came from observing chickens, noting how their three-pronged foot structure gave them perfect balance. This idea of improving stability became central to the company’s identity.

For decades, New Balance focused on creating high-quality, performance-enhancing footwear, particularly for people with foot-related issues. It wasn’t until the 1960s that the brand began producing athletic shoes. In 1961, New Balance launched the "Trackster," the world’s first running shoe available in varying widths, which was revolutionary at the time. The Trackster gained popularity among local athletes and college track teams, setting the foundation for New Balance's reputation in the running world.

In 1972, Jim Davis purchased the company on the day of the Boston Marathon. Under his leadership, New Balance evolved into a global brand, known for its commitment to quality, performance, and fit. Unlike many competitors, New Balance resisted outsourcing all of its production to lower-cost countries. Instead, it maintained factories in the U.S. and U.K., emphasizing craftsmanship and domestic manufacturing, which became a point of pride for the brand.

Throughout the 1980s and 1990s, New Balance expanded its product line to cater to a wider range of sports, including tennis, basketball, and walking, while continuing to innovate in running footwear. The brand’s no-frills approach, with its iconic “N” logo and focus on function over fashion, made it a favorite among serious athletes as well as those looking for reliable everyday footwear.

In the 2000s, New Balance embraced the growing sneaker culture, gaining popularity not just for performance but also for its retro, understated aesthetic. Collaborations with designers, streetwear brands, and artists further pushed New Balance into the fashion spotlight, appealing to a new generation of sneaker enthusiasts.

Today, New Balance is known for its blend of innovation, heritage, and style. With models like the 990 series and a strong commitment to sustainable practices, it remains a beloved and trusted brand for athletes and casual wearers alike, continuing its legacy of craftsmanship, comfort, and performance.