About AURALEE

Translating to “The Lands That Lights Up”, Auralee was founded in 2015 by graduate of the prestigious Bunka Fashion College, Ryota Iwai. In the words of Iwai : “I didn’t want the brand’s name to be too dramatic or meaningful..."

Based in Tokyo, the Auralee atelier specializes in textile research and development, manufacturing all fabrics internally using specialized yarns from all over the world. The delicate color scheme and chic, wearable designs showcase the high-end textiles, which are totally Japanese-made.

The brand has managed earn praise and adulation, while remaining at least somewhat anonymous. This is partly due to their approach with clothes that exist outside of trends and which don’t feel tied to a single moment in time. Almost all of Auralee’s garments are familiar: trench coats and Harrington jackets and turtlenecks and T-shirts. Though, they’re made from textiles or in ways that you might not expect, with a shape that’s slightly tweaked compared to what you’d typically find. The color palettes are palatable but never boring.