About AURALEE

Translating to “The Lands That Lights Up”, Auralee, a Japanese fashion brand renowned for its understated elegance and exceptional fabric quality, was founded in 2015 by designer Ryota Iwai. Born and raised in Japan, Iwai developed a deep appreciation for craftsmanship and textiles, which would become the foundation of his brand. After studying at the prestigious Bunka Fashion College and gaining experience at several renowned fashion houses, Iwai launched Auralee with a clear vision: to create garments that are simple, refined, and crafted from the finest materials.

From the outset, Auralee distinguished itself with a focus on fabric innovation. Iwai personally sources high-quality textiles from Japan and around the world, ensuring that each material meets his exacting standards for texture, comfort, and durability. This dedication to material excellence is reflected in every collection, where the fabrics take center stage, and the designs are crafted to highlight their natural beauty.

Auralee’s aesthetic is characterized by clean lines, subtle silhouettes, and a neutral color palette, all of which contribute to a sense of timelessness and sophistication. The brand's clothing is designed to be versatile and effortless, embodying a quiet luxury that appeals to those who appreciate quality and detail over flashy trends.

Despite its relatively recent launch, Auralee quickly gained a following in Japan’s fashion scene and began to attract international attention. The brand’s philosophy of "less is more" resonated with a global audience looking for well-made, timeless pieces that could be worn across seasons and occasions.

Auralee’s commitment to craftsmanship extends to every aspect of the production process. The brand works closely with skilled Japanese artisans and factories to ensure that each piece is made with the utmost care and precision. This approach not only supports local craftsmanship but also ensures that the final product is of the highest quality.

In recent years, Auralee has expanded its reach, with its collections being featured in prestigious fashion weeks and stocked by high-end retailers worldwide. Despite this growth, Ryota Iwai has maintained the brand’s focus on quality and authenticity, never compromising on the values that made Auralee successful.

Today, Auralee is celebrated for its minimalist yet luxurious approach to fashion, with a reputation for creating garments that are as beautiful as they are wearable. The brand’s influence continues to grow, embodying the Japanese principles of craftsmanship, simplicity, and refinement that resonate with a discerning global audience.