About GUIDI
GUIDI, an iconic Italian brand renowned for its artisanal leather craftsmanship, traces its roots back to 1896. Founded by Giovanni Guidi in Pescia, a small town in Tuscany, the brand has built its legacy on a deep respect for traditional leather tanning techniques. Situated in a region with a rich history of leather production, GUIDI embodies the essence of Italian craftsmanship, blending heritage with modern innovation.
Originally a tannery specializing in high-quality leathers, GUIDI began its journey by supplying premium materials to shoemakers and designers. Over the years, the brand's expertise in tanning and its dedication to preserving age-old methods set it apart. In the early 2000s, GUIDI made the transition from being a supplier to creating its own line of shoes and accessories, a move that marked a significant turning point in its history.
GUIDI's aesthetic is defined by its raw, unpolished elegance and commitment to authenticity. The brand embraces imperfection as a hallmark of uniqueness, with each piece carrying the marks of its handmade origin. Using vegetable-tanned leathers and innovative dyeing processes, GUIDI produces shoes and bags that are distinctive for their soft, supple textures and richly nuanced colors.
At the heart of GUIDI's philosophy is a deep respect for the materials and techniques that form the foundation of its craft. Each item is meticulously made in GUIDI’s own tannery, ensuring a level of quality and individuality that few brands can match. The designs themselves are minimalist yet timeless, allowing the beauty of the leather to take center stage.
GUIDI has gained a cult following among fashion enthusiasts and connoisseurs of fine craftsmanship. Its shoes, with their iconic reverse welting and sculptural silhouettes, have become synonymous with understated luxury and artisanal excellence. The brand’s unique ability to merge traditional techniques with a contemporary vision has secured its place as a pioneer in the world of high-end leather goods.
Today, GUIDI continues to honor its heritage while pushing the boundaries of leather design. Its commitment to quality, innovation, and artistry ensures that it remains at the forefront of artisanal fashion, creating pieces that transcend trends and speak to the enduring beauty of true craftsmanship.
