About HUMAN MADE

Human Made, a Japanese streetwear brand founded by designer and cultural icon Nigo, has its roots in vintage Americana and contemporary fashion. Launched in 2010, Human Made is a reflection of Nigo's deep fascination with American workwear, military clothing, and 1950s-60s pop culture. Nigo, who had already achieved global fame through his pioneering streetwear brand A Bathing Ape (BAPE), sought to create a brand that paid homage to the craftsmanship and authenticity of vintage clothing while blending it with modern sensibilities.

The concept behind Human Made is grounded in Nigo’s passion for collecting vintage items, particularly those from the golden age of American workwear. Drawing inspiration from old-school designs, Human Made’s collections often feature reimagined versions of classic garments such as denim jackets, T-shirts, military-inspired outerwear, and workwear staples. What sets Human Made apart is its meticulous attention to detail and the use of high-quality fabrics and techniques, often collaborating with expert Japanese manufacturers to recreate the craftsmanship of the past.

Unlike the trend-focused streetwear that dominated the fashion scene at the time, Human Made focused on creating timeless, well-made pieces that celebrate history and culture. The brand’s playful graphics, which often feature quirky motifs like hearts, animals, and vintage-inspired logos, add a modern twist to otherwise traditional designs. This blend of nostalgia and contemporary streetwear sensibility helped Human Made carve out a unique space in the fashion world.

Nigo’s extensive knowledge of both fashion and pop culture, combined with his passion for authenticity, has made Human Made a cult favorite among fashion enthusiasts. The brand's collaborations with high-profile partners, including Adidas and Pharrell Williams, have further elevated its status, showcasing its ability to merge vintage aesthetics with modern streetwear culture.

Today, Human Made is celebrated for its dedication to craftsmanship, heritage, and timeless design. With a philosophy that places importance on quality and authenticity over passing trends, the brand continues to resonate with those who appreciate a thoughtful blend of vintage Americana and modern fashion. Nigo’s creative vision has made Human Made not just a brand but a testament to the enduring appeal of classic, well-made clothing that tells a story.