About nanamica

Nanamica is a Japanese brand founded in 2003 by Eiichiro Homma, a designer with a rich background in outdoor apparel, including work for renowned brands like The North Face. The name "Nanamica" means "house of the seven seas," reflecting its global outlook and connection to nature. Homma's vision for the brand was to merge performance-focused outerwear with urban fashion, creating functional, stylish, and high-quality clothing.

The brand is known for blending classic design elements with innovative fabrics and cutting-edge technology. This balance of form and function is achieved through the use of technical materials like Gore-Tex, Cordura, and COOLMAX, making the pieces both durable and comfortable. Nanamica’s approach is minimalist yet thoughtful, often drawing on traditional menswear aesthetics, but elevating them through modern engineering and a focus on everyday utility.

Nanamica gained attention not just for its stylish, practical clothing, but also for its partnerships with leading brands like The North Face Purple Label, which Homma oversees, and Filson. These collaborations highlighted Nanamica’s ability to straddle the worlds of outdoor gear and contemporary streetwear, cementing its reputation as a pioneer in functional fashion.

Over the years, Nanamica has expanded its product line to include a range of outerwear, knitwear, accessories, and footwear, appealing to a broad audience. Its success lies in creating timeless pieces that can withstand both harsh outdoor environments and the demands of city life, all while maintaining a clean and understated aesthetic. This unique combination has positioned Nanamica as a key player in the global fashion landscape, admired for its dedication to craftsmanship, innovation, and style.