About Story mfg.

Story mfg. is a British fashion brand founded in 2013 by husband-and-wife duo Saeed and Katy Al-Rubeyi, born out of their desire to create clothing that blends sustainability, craftsmanship, and a deep respect for traditional techniques. What began as a shared passion for vintage and artisanal clothing turned into a fully-fledged brand dedicated to slow, ethical fashion. The name "Story mfg." reflects their mission: to tell a meaningful story through every piece they create, rooted in transparency, sustainability, and mindfulness.

From the start, Story mfg. positioned itself as an alternative to fast fashion, championing the principles of slow fashion and environmental responsibility. The brand uses organic, natural materials and collaborates with artisans from around the world to create clothing through ancient techniques such as hand-weaving, natural dyeing, and block printing. Every garment is crafted with care, often taking months to complete, in stark contrast to mass-produced fashion.

Story mfg. gained recognition for its distinctive aesthetic that merges vintage-inspired workwear, relaxed silhouettes, and playful, earthy colors, all infused with a sense of authenticity and eco-consciousness. The brand’s commitment to low-impact production methods is evident in its use of plant-based dyes like indigo, turmeric, and madder root, which lend each piece a unique, hand-made quality.

As Story mfg. grew, it became a pioneer in the sustainable fashion movement, emphasizing the importance of ethical labor practices and environmental stewardship. The brand's holistic approach extends beyond just clothing; they promote a philosophy of living in harmony with nature and consuming more mindfully. This ethos resonates deeply with a new generation of consumers who value sustainability and craftsmanship over disposable trends.

Today, Story mfg. is celebrated for its innovative fusion of style, sustainability, and ethical production. The brand's clothing not only tells the story of the artisans and processes involved but also invites wearers to become part of a larger narrative—one that advocates for a kinder, more thoughtful approach to fashion and consumption.

*All items are naturally dyed through an organic process, and may have some smell from the dyeing process and you may experience some crocking and rub-off when new *All item is screen printed with water-based inks which will biodegrade. They are free of solvents and use natural extracts so imperfections and colour variations are normal and expected