About UNDERCOVER
UNDERCOVER, founded in 1993 by Japanese designer Jun Takahashi, is a brand that has become a cornerstone of avant-garde fashion, blending streetwear with high fashion in a way that has captivated the global fashion community. Takahashi, who studied at the prestigious Bunka Fashion College in Tokyo, launched UNDERCOVER with the vision of creating clothes that challenge conventional ideas of beauty and style.
From its inception, UNDERCOVER has been known for its rebellious spirit, drawing inspiration from punk culture, music, and art. Takahashi’s designs often juxtapose opposing elements—chaos and order, beauty and ugliness, high fashion and streetwear—resulting in collections that are both thought-provoking and visually striking. This duality has become a hallmark of the brand, earning it a cult following among those who appreciate fashion that pushes boundaries.
The early years of UNDERCOVER saw the brand gaining popularity in Japan’s underground fashion scene, but it wasn’t long before it attracted international attention. Takahashi’s collaboration with Nigo, founder of A Bathing Ape, further cemented UNDERCOVER’s status as a key player in the streetwear movement. By the early 2000s, UNDERCOVER had made its debut at Paris Fashion Week, where it quickly became a fixture, praised for its innovative designs and bold aesthetic.
Throughout its history, UNDERCOVER has continued to evolve, expanding its offerings to include womenswear, footwear, and accessories, all while staying true to its original ethos of defying norms and expectations. Takahashi’s collaborations with brands like Nike, Uniqlo, and Valentino have further broadened the brand’s appeal, making UNDERCOVER a name that resonates across different fashion spheres.
Today, UNDERCOVER is celebrated not only for its distinctive style but also for its ability to tell a story through clothing. Each collection is a narrative, reflecting Takahashi’s unique perspective on the world and his desire to create something that is as intellectually engaging as it is visually compelling. With its blend of art, fashion, and culture, UNDERCOVER remains at the forefront of fashion innovation, continuing to inspire and challenge the industry.
