About Merz b. Schwanen

Merz b. Schwanen, a brand with deep roots in the history of German textile craftsmanship, was revived in 2011 by Peter Plotnicki, who sought to breathe new life into a forgotten legacy. Originally founded in 1911 by Balthasar Merz in the Swabian Alps of Germany, the brand was known for producing high-quality circular-knit garments using traditional, mechanical knitting machines. These machines, operated by skilled craftsmen, produced durable and comfortable clothing that was highly regarded for its exceptional quality.

For decades, Merz B. Schwanen operated as a small, family-run business, producing workwear and undergarments that were staples in many German households. However, as industrialization and mass production took hold in the textile industry, the brand, along with many others, struggled to compete with cheaper, faster methods of production. Eventually, the original factory ceased operations, and the name Merz B. Schwanen faded into obscurity.

The brand's story took a remarkable turn in the early 2000s when Peter Plotnicki, a Berlin-based designer with a deep appreciation for traditional craftsmanship, discovered the remnants of the original factory and its vintage knitting machines. Captivated by the history and potential of Merz B. Schwanen, Plotnicki embarked on a mission to revive the brand, staying true to its original ethos of quality and authenticity.

In 2011, Merz B. Schwanen was officially relaunched, with Plotnicki meticulously restoring the original machines and reintroducing the brand’s classic designs. The garments, produced using the same circular-knitting techniques from the early 20th century, quickly gained recognition for their superior quality, comfort, and timeless appeal. Each piece is crafted with the same attention to detail and commitment to durability that made the brand a household name a century ago.

Today, Merz B. Schwanen is celebrated worldwide for its authentic approach to clothing production, offering a range of basics that are as stylish as they are sustainable. The brand has stayed true to its roots, with each garment made in Germany using natural materials and time-honored methods. Plotnicki’s dedication to preserving and revitalizing this piece of textile history has not only brought Merz B. Schwanen back to life but has also made it a symbol of enduring quality and timeless style in the modern fashion landscape.