About Norse Projects

Norse Projects is a Danish brand founded in Copenhagen in 2004, originally starting as a retail space that merged streetwear, skate culture, and high-end fashion. The store quickly became a hub for forward-thinking fashion in Denmark, offering curated selections from global brands while fostering a strong local identity. In 2009, Norse Projects expanded into its own line of clothing, blending Scandinavian minimalism with functional, high-quality design.

The brand's ethos centers around timelessness and utility, drawing inspiration from Denmark's rich design heritage and the rugged, ever-changing Scandinavian climate. Norse Projects became known for creating clean, understated garments that seamlessly combine technical performance with a refined aesthetic. This balance is evident in their use of advanced materials like GORE-TEX and merino wool, applied to classic silhouettes such as parkas, work jackets, and knitwear. Their focus on craftsmanship and detail has earned them a loyal following, especially among those who appreciate minimalist design and functionality.

Key to Norse Projects' success has been their ability to remain consistent in their design philosophy while collaborating with leading brands like New Balance, adidas, and GORE-TEX. These partnerships have further solidified their standing in both the fashion and outdoor performance markets, reinforcing the brand’s versatility.

In addition to their menswear line, Norse Projects expanded into womenswear, keeping the same minimalist aesthetic but adapting it for a broader audience. The brand also emphasizes sustainability, sourcing durable, responsibly made materials that reflect their commitment to quality and environmental consciousness.

Today, Norse Projects is recognized internationally as a leader in Scandinavian fashion, admired for its ability to blend urban style with outdoor functionality. Their dedication to timeless design, premium materials, and thoughtful production processes has made them a staple in the wardrobes of those who value both form and function.