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Founded in 1970, the brand still reaffirms the values that Paul set down in 1970, keeping ‘classic with a twist’ as the guiding principle of the company. Paul Smith, Britain’s foremost designer, is renowned for his creative aesthetic, which combines tradition and modernity. Paul Smith is a label that has become synonymous with classic British tailoring and style. Inspired by the traditional British menswear he admired as a young boy - such as his brother's Post Office shirts and the tweeds of the Nottinghamshire country set - Smith's greatest attribute is simplicity. He has described his designs as "well-made, good quality, simple cut, interesting fabric, easy to wear" and often add a splash of vibrant colour, a floral print or his signature multi-coloured stripes. Designed in London, PS Paul Smith is the new, youthful men's collection that includes colourful cotton essentials, sportswear inspired designs and a wide range of denim.