About RIER

RIER, founded in 2019 by Austrian-born designer Andreas Steiner, is a fashion brand that blends luxury with the rich cultural heritage of South Tyrol, a mountainous region in Northern Italy. Steiner, who honed his skills at prestigious fashion houses like Louis Vuitton, Balenciaga, and Lanvin, drew upon his deep connection to South Tyrol to create RIER. The brand embodies the unique blend of Austrian and Italian influences that characterize the region.

Rooted in the traditions of alpine life, RIER’s aesthetic is minimalist yet deeply authentic. The brand is known for its commitment to quality, using natural materials such as wool, cashmere, and cotton, often sourced sustainably and locally from South Tyrol. The craftsmanship behind each piece is meticulous, with many items being handmade or produced in limited quantities, ensuring that every garment is as timeless as it is luxurious.

RIER’s design philosophy centers on creating pieces that transcend seasonal trends, aiming instead for a timeless elegance that can be appreciated for years. By integrating traditional patterns and fabrics into modern designs, RIER honors its cultural roots while offering a fresh perspective on contemporary luxury.

Since its debut, RIER has quickly garnered attention in the fashion world for its distinctive approach. The brand has been celebrated for its understated elegance and has built a loyal following among those who value craftsmanship and authenticity. Through careful expansion and occasional collaborations, RIER continues to evolve, staying true to its origins while pushing the boundaries of modern fashion.

In just a few years, RIER has established itself as a brand that resonates with those who appreciate the intersection of tradition and modernity, offering a unique blend of rural charm and sophisticated style.