About Ten c

Ten c is an Italian outerwear brand founded by designer Alessandro Pungetti, built around the philosophy of creating garments that transcend seasonal trends. Taking its name from Hans Christian Andersen’s The Emperor’s New Clothes, the brand emphasizes authenticity, craftsmanship, and the lasting value of well-designed clothing.

At the core of Ten c is a design philosophy rooted in military clothing and functional outerwear, reinterpreted through a refined, contemporary aesthetic. Its collections focus on durability, versatility, and understated design, combining classic silhouettes with technical materials and modular construction.

Material innovation is central to the brand’s identity, particularly through its signature Original Japanese Jersey (OJJ). Developed in Japan and garment-dyed in Italy, the high-density fabric offers technical performance while gradually softening and adapting to the wearer over time. Each garment develops its own character through use, reflecting Ten c’s commitment to longevity and individuality.

Rather than following seasonal trends, Ten c creates clothing intended to be worn and appreciated for years. Through meticulous craftsmanship, innovative textiles, and a focus on timeless functionality, the brand explores the relationship between durability, personal expression, and garments that evolve alongside their wearer.