founded by Yvon Chouinard in 1973, Patagonia has ever since the beginning, held ethical and environmental issues close to its core. Patagonia’s name is derived from the mountainous region in South America, which holds the southern section of the Andes mountains. The logo is designed after the oscillating peaks of Monte Fitz Roy, which remains one of the toughest mountains to climb. Patagonia now caters for all sorts of outdoor activities however and whether you are looking for skiing equipment, climbing clothing or wetsuits, you are likely to be able to find what you want at Patagonia. Further, the company has now become just as well known for its non-sports wear and indeed its general clothing ranges are popular, especially fleeces, rain jackets and coats.