PLASTICANA
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About PLASTICANA
Plasticana is a French footwear brand founded with a clear environmental mission: to create sustainable, durable shoes using innovative, eco-friendly materials. The company pioneered a unique hemp-plastic blend—made by combining locally sourced hemp fibers with recycled PVC—which results in the brand’s signature caramel-brown tone, a natural coloration derived from the sugars in hemp. This material not only reduces dependence on petroleum-based plastics but also makes each product vegan, waterproof, and fully recyclable, aligning with Plasticana’s circular design philosophy.
Originally created as practical footwear for gardening and farming, Plasticana’s styles—particularly the unisex Gardana clog—found unexpected popularity in fashion circles for their simple, sculptural silhouettes. Their appeal grew even further after the shoes were featured by Bode on a runway in 2020, introducing them to a new generation of design-conscious wearers. The clogs, along with a growing lineup of boots, sandals, and mules, are produced in France at affordable prices, emphasizing both sustainability and accessibility.
Despite their humble roots, Plasticana shoes have become a quiet fashion statement, embraced for their function-first design, ethical materials, and distinctly utilitarian charm. The brand’s blend of environmental responsibility, comfort, and minimalist style continues to resonate with a global audience seeking alternatives to fast fashion.