COMME des GARÇONS PLAY

COMME des GARÇONS PLAY, a sub-brand of the Japanese fashion label COMME des GARÇONS founded by Rei Kawakubo in 2002, is renowned for its iconic heart logo designed by artist Filip Pagowski.

About COMME des GARÇONS PLAY

Introduced in 2002, COMME des GARÇONS PLAY became an instant hit, offering a more casual, accessible line within the brand’s expansive portfolio. Recognized for its iconic heart logo with cartoonish eyes designed by Polish artist Filip Pagowski, PLAY introduced a playful, lighthearted aesthetic into Kawakubo’s otherwise cerebral world of high fashion. The line features staple items like t-shirts, hoodies, and knitwear that are more approachable, making COMME des GARÇONS accessible to a broader audience while still maintaining the brand’s reputation for quality and creativity. PLAY is synonymous with simplicity, comfort, and versatility, and its easily recognizable logo has made it a global phenomenon in streetwear and casual fashion.